About Faeve
We Built This Because You Deserve Better
Not better marketing. Better medicine. Faeve exists because the natural wellness space was failing the people who needed it most and someone who knew better decided to do something about it.
It Started With a Patient We Will Never Forget
She came through our door visibly unwell.
Hospitalized. Because of unqualified guidance about essential oil use from an unverified source.
That moment changed everything.
For two decades, our founder Meredith Murdock worked alongside integrative and functional medicine physicians and watching people reach for natural remedies without the scientific guidance to use them safely. The natural wellness world was full of good intentions and bad information.
Faeve was her answer to that.
Not a wellness brand. Not a supplement company. A botanical pharmaceutical company she built from the ground up with the same rigor, discipline, and care that medicine demands.
We Started Small On Purpose
An 80-square-foot retail space in Mount Dora, Florida.
Small by every measure. Intentional in every way.
It was our chance to stand face to face with real people and ask the most important question we had been carrying since the beginning...Is there truly a place in the world for products made this way?
Mount Dora answered that question with a yes we have never forgotten.
Then Came The Apothecary
As the pandemic lifted, a space opened in The Villages, Florida in a downtown location our founder had always loved. It felt like the right moment.
Faeve Apothecary was born.
114 raw herbs. 36 essential oils. A full blending bar. A staff trained to guide every conversation with genuine care.
It was part store, part classroom, part community. People came with questions and left with answers. Our founder was regularly invited to speak on safety, regulation, and the honest, grounded understanding of herbal and aromatic therapies.
This was not retail. This was relationship.
Behind Every Product Is A Decision Most Brands Never Make
While the apothecary thrived, Faeve was maturing in ways the public rarely sees.
Products moved into small craft manufacturing. Sourcing frameworks were rebuilt from scratch. Relationships were formed with growers, distillers, and botanical producers who shared our commitment to quality, traceability, and clean development.
We were invited to Expo West. Mass retailers and national lifestyle catalogs noticed. Articles appeared in local newspapers and national wellness publications.
The quiet, intentional work of nearly a decade was finding an audience far beyond what we had originally imagined.
But growth without integrity was never an option.
In 2024, We Asked The Hardest Question We Had Ever Asked
Are we doing this as responsibly as we possibly can?
That question led us to legal counsel. Legal counsel led us to the FDA monographs. And what we discovered changed everything.
A legitimate, plant-based OTC drug framework was exactly where our values had been pointing us all along.
No more carefully chosen words. No more working around transparency. No more language that did not fully honor what we believed in or the people depending on us to get it right.
We went back into the lab.
FDA chemists were brought on. Case studies became formal developmental documents. Every formula was rebuilt within a framework designed to protect the consumer at the highest possible standard.
It was the hardest chapter, but the right one.
This Is What Eight Years of Refusing to Cut Corners Looks Like
In 2026, Faeve became the first botanical company in its category to achieve FDA Over-the-Counter drug status for a topical analgesic formulated entirely from natural and organic ingredients.
NDC number secured. GMP manufacturing confirmed. Mass market eligible.
Kevo is not a wellness product hoping you believe its claims. It is a regulated drug product that is held to the same standard as every OTC medicine on the shelf at your pharmacy. With something no competitor can say:
Every single ingredient comes from nature.
We Believe Nature Is Enough, Especially with Discipline
We do not chase trends. We do not exaggerate outcomes. We do not cut corners in sourcing.
Every botanical is traced. Every essential oil verified for identity and purity. Every formula asks one question before it leaves our hands:
Would we give this to someone we love?
If the answer is anything less than an immediate yes, it does not reach you.
That is not a marketing promise. It is the standard everything else at Faeve is measured against.
Welcome to Faeve
Feel better knowing nature is on your side.